After years and years of having internet in our daily lives, people started to realize there are patterns in the way search engine machines work. People then started to follow this pattern in optimizing their sites, but somehow the patterns kept changing and getting harder to follow. That’s my friend is the world of Search Engine Optimization (SEO). Many experts around the world, including SEO Malaysia, has been competing to make their sites on top pages of search engine results. There are some common pitfalls in implementing SEO, if you own SEO consultant, they might bring these to your attention, but if you don’t, you better pay attention on these SEO mistakes:
- Duplicate content
Duplicate content means having the same content in more than one web page within the same domain. This confuses the search engine crawlers making them to devalue your site so that your site would not rank highly in search engine result page. Duplicate content can be duplicate posts or even duplicate URL. Some people name their URL inconsistently, making the search bot difficult to distinguish one page to another.
- Losing focus on content marketing
Content is a critical thing on optimizing your rank. Do not expect that having many backlinks and correct keywords would work if your contents are in poor quality. Search engines now have made content to be a critical role in determining your ranking. So in order to comply with that, you need to put more thought on your content marketing strategy and start providing contents that intrigue people and actually give useful information for them.
- Poor site structure
Often times, your web developer would build a non SEO-friendly website structure. This is not their fault as they are not SEO expert. But you should learn from this, next time, try to engage in a website agency that has both web developer and SEO expert such as SEO Malaysia. This way, you would get a complete package and avoid hassle in the future.
Above mistakes are often overlooked as a lot of people are more focus in link-building. There are a lot of components in SEO, and everything should be equally maintained.